Idea Cellular, country’s 3rd largest mobile operator unveiled two new 3G smartphones – Idea Ultra+ and Idea FAB. Idea has introduced these new 3G smartphones targeting the young and tech savvy students and professionals. Both the devices will be sold through Idea’s retail channel spread across its key 3G markets.
If we talk about Idea Ultra+ is a dual IM smartphone which comes with 5 inch of display screen with screen resolution of 480×854 pixels, it’s powered by 1.3GHz of quad-core processor along with 1 GB of RAM and has 4 GB of internal memory out of which 2GB is available to users, it do comes with memory card slot for memory expansion, at back it has an 8MP camera along with a VGA front facing camera, it houses a 2000 mAh powerful battery. It runs on Android 4.3 Jelly Bean. Idea Ultra+ is priced at just Rs. 8,300/-.
Whereas Idea FAB is the cheaper one, Idea Fab dual-SIM has a 4-inch screen with a resolution of 480×800 pixels which is protected by Gorilla Glass. It runs on 1.2GHz dual-core processor along with 512MB of RAM and has 4 GB of internal storage with microSD card slot. At back it has a 3.2MB camera and misses front facing camera, it runs on Android 4.2 Jelly Bean and its priced at Rs. 4,999/-.
Idea wants to attract users and for this they are providing special 3G packages of 1.6 GB 3G data and Free Idea TV for 3 months, with a pack priced at Rs. 259 for existing subscribers, and 1.6 GB 3G data and Free Idea TV for 3 months, with a pack priced at Rs. 261 for new subscribers.
At the launch, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “With the mobile phone increasingly becoming the first screen for a majority of users across semi-urban and rural India, Idea has remained focus at proliferating mobile internet through these smart devices by making them available at affordable price points for increased adoption. The new Idea Ultra+ and FAB will offer a wider choice of 3G smartphones in the low to mid segment price category, while giving our users an experience of high-end smartphones.”
