Baseus, one of the top Chinese brand when it comes to smartphone accessories has decided to enter into smartphone accessory market. The company has entered into an exclusive strategic partnership with Teleecare Network India Pvt. Ltd. (An Optiemus Group Company) which will look after its distribution and marketing across the India. Today company has announced couple of its flagship products with which they are entering India, and slowly they will be increasing its portfolio. Initially, these products will be available on baseus.in and through offline partners.
Company has launched TWS Earpods, Smart 2-in-1 Dual Wireless Charger, Digital Display Power station – 30000mAH and Alexa enabled S17 Pro Wireless Sports Earphones. With these products, company is trying to target and attract the youth and tech enthusiasts in India.
TWS EarPods, comes packed with premium features at an highly competitive price. The EarPods are ipx4 splash and sweat proof and comes in a trendy look with ceramic finish. A unique inner cavity helps in noise cancellation and makes it ultra- comfortable to wear. The triangular ear caps ensure that even while doing most rigorous activities, the EarPods stay on, it is priced at Rs. 4499/-.
Encok S17 Pro, the Alexa enabled Wireless Sports Earphones is equipped with special silicon ear-hook that is designed for a more comfortable wearing experience, ensuring the earphone is stable to wear and won’t fall even during strenuous exercise. Baseus with its deep dive research have designed a unique shape that fits almost 99.9% users and won’t hurt even after 7 hours of continuous wear. These Alexa enabled Wireless Sports Earphones at Rs 3,999/.
Dual Wireless Flash Charger enables a phone and apple watch to charge wirelessly at the same time. Any device which is QI compliant can be charged wirelessly with this device. The simple and compact outside shell hides a smart dual chip inside that ensures a totally safe charging without effecting either devices. It is priced at Rs. 5499/-.
Digital Display Power station is a 30000mAH power station is a powerhouse with a capability of charging any laptop with a type c port or any other compatible device. This device is your perfect travel companion and solves all your charging needs with 3 input ports (1 x lightning, 1 x c type, 1 x micro) and 5 output ports (4 x usb, 1 x c type). The intelligent LED display shows the output, input voltage, speed, power delivery and the remaining battery percentage. It is priced at Rs 6999/-.
Company has said they aspires to capture at least 5-7% share of the organized market by 2020 end, through its unique product line, aggressive marketing outreach and excellent after sales support for a seamless customer experience.
Speaking at the launch in India, Ms. Vivian Wang, General Manager, Baseus said “India is an important market for Baseus and we are looking at it aggressively. While we focus o online and offline channels, we aim to disrupt the market and set new benchmarks with our designs and value for money accessories range. Baseus products are driven by aesthetics, design and quality. Our TG which includes all genres including travelers, tech geeks, fitness freaks etc will identify us as a brand which appeals to their own sense of style and fashion. We are confident our exclusive partner, Teleecare Network India will help further our objectives in this market.”
Commenting on the launch, Mr. Deepesh Gupta, CEO, Teleecare Network India Pvt Ltd said, “We are excited to introduce exclusive Baseus product categories in India and are committed to the brand’s vision and values. With our strong distribution network, marketing know-how and after -sales network we aim to provide a seamless purchase and after experience to our customers in India.”
